Under The White Big Top events

Under The White Big Top concerts - 2026 event schedule in Frisco

If you’re into live entertainment that’s a little off the beaten path, Under The White Big Top in Frisco, Texas, is where you wanna be. This place has been a staple since 2016, hosting everything from summer concert series that draw over 20,000 fans in just three days to the annual Young Leaders Summit, which, by the way, featured top-tier leadership speakers and workshops that felt more like a festival than a conference. The atmosphere is totally unique, imagine a giant white tent set up right in the heart of Frisco, with the smell of popcorn in the air and that buzz of anticipation. Whether you’re sitting in Economy Seating in the back, which is super budget-friendly, or lounging on the Lawn Seats soaking up the open sky, there’s something for everyone. Getting there is a breeze too, just head west on TX-114 from Garland, then south on Custer Avenue, use the Frisco Athletic Center as your landmark, and turn east on Main Street to find the big tent. Want to go all out? The ticket options are surprisingly flexible, with interactive seating charts showing everything from front-row Cirque du Soleil style seats to the fancy Giant VIP sections. Honestly, it’s one of those venues where every visit feels like an adventure, and you’re guaranteed a night you won’t forget. Trust me, once you’ve experienced the energy under that big white tent, you’ll be hooked.